Myntra introduces Myntra Minis, a Revolutionary Short-Form Video Platform to Enable Discovery of Fashion and Beauty Trends and Launches

Bengaluru (Karnataka) [India], June 9: Myntra has introduced Myntra Minis, its signature short-form video platform, as a part of the 18th edition of its marquee fashion festival, End of Reason Sale. The industry-first feature is inspired by the popular format of snackable videos (~ 1 min) typically created by social media platforms to highlight products across categories, new launches, and global trends that will enhance user engagement by seamlessly edutaining shoppers. The presence of short-form video content on social media has disrupted the way fashion, beauty and lifestyle content is consumed across the globe. Myntra Minis will bridge this gap while marrying engaging visuals and dynamic content, adding another intuitive way of immersive shopping on the platform. The feature has been rolled out to more than 70% of existing users and is available on the Home Page, Beauty Page, and Myntra Studio, with plans in the pipeline to add it to all category pages.

Jun 09, 2023