IDFC FIRST Bank Changes the Credit Card Transaction Game with the Introduction of Digital Credit Cards on the RuPay Platform

Dec 07, 2023

BusinessWire India
Mumbai (Maharashtra) [India], December 7: Keeping in sync with its focus on enhancing customer convenience and revolutionizing transactional experiences, IDFC FIRST Bank announces the launch of their IDFC FIRST Bank digital RuPay Credit Card, powered for UPI.
This digital card is an addition to customers' existing IDFC FIRST Bank Credit Cards, and it seamlessly blend the benefits of UPI transactions and core credit card offerings: a game-changing approach to payments.
This comes on the back of the launch of the FIRST Power and FIRST Power+ Credit Cards, that IDFC FIRST Bank and HPCL introduced earlier this year on the RuPay network - which can be availed through the IDFC First Bank's website, and select HPCL pumps. With smart and simple digital onboarding solutions, customers can apply from anywhere and get the card to use instantly.
The Reserve Bank of India (RBI) has formally approved linking RuPay credit cards to UPI. This allows for a seamless, credit card based payment experience, with customers benefitting from the ease of transacting through UPI nationwide.
The IDFC FIRST Bank Digital RuPay Credit Card, powered for UPI is a digital credit card on the RuPay network. Banks existing credit card customers can apply and link their RuPay credit card to UPI without any additional documentation / applications, with a simple customer consent. Customers will be able to use their existing limits though RuPay credit card linked to UPI.
Key Features of IDFC FIRST Digital RuPay Credit Card, powered for UPI from IDFC FIRST Bank:
* Card Type: Digital Card
* Your existing IDFC FIRST Credit Card limit will be shared with this digital card
* Transactions on this card will automatically become a part of your existing credit card statement
* Your statement date & payment due date remain unchanged
* This is a digital credit card for our digital-first customers
* Fees: Rs 199 (Joining/Annual Fee)
* Rewards Program: Customers can now earn rewards on UPI in addition to other spends -
- Never-expiring rewards, usable directly as cash
- 3X reward points on UPI transactions above Rs 2,000
- 1X reward points on UPI transactions below Rs 2,000
* Welcome Offer: 100 per cent cashback up to Rs 200 on the first 4 UPI transactions (up to Rs 50 per transaction) done within 15 days from the card issuance date
Additionally, the IDFC FIRST Digital RuPay Credit Card, powered for UPI allows for easy payment through popular UPI apps including BHIM, PhonePe, Paytm, Google Pay, Slice, MobiKwik, CRED, making it a versatile and user-friendly payment solution. Customers can link the card to UPI swiftly, with a hassle-free process for enhanced convenience.

Customer can follow 4 simple steps to link Credit Card on UPI apps -
* Open the UPI app and select 'Add RuPay Credit Card' in the account section
* Choose 'IDFC FIRST Bank'
* Set the UPI PIN
* The card is ready for use!

With this innovative offering, IDFC FIRST Bank is driving a shift in the UPI landscape, making the association of UPI with Credit Cards more prominent, convenient and rewarding.
"We are delighted to announce our inaugural digital card from IDFC FIRST Bank as a transformative tool for our customers, fostering a seamless and secure transaction experience across existing UPI networks in the payment ecosystem. The integration of UPI with credit cards not only enhances flexibility but underscores our commitment to continuous innovation in empowering our customers throughout their financial journey. This card empowers our customers to effortlessly handle both small and substantial transactions, expanding their payment options. With features like credit limits linked to the primary card, competitive APR range, up to 48 days of interest-free periods, and limitless, perpetual rewards, we are dedicated to ensuring our customers enjoy unparalleled value and convenience," says Shirish Bhandari, Head of Credit Cards at IDFC FIRST Bank.
Speaking on the development, Praveena Rai, Chief Operating Officer, NPCI said, "We are pleased to collaborate with IDFC FIRST Bank to propel digitally-enabled payment ecosystem in India. The launch of IDFC FIRST Bank's digital credit card on RuPay's extensive network promises its cardholders an exceptional payment experience through UPI, complete with a wide range of rewards and benefits. At NPCI, our dedication to innovation drives us to continually address the evolving needs of consumers and ecosystem partners."
This virtual Credit Card, with its multitude of benefits and unparalleled ease of use, aims to simplify the transactional landscape and drive usage marking a significant step forward in redefining banking experience.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)