Red Chief Rolls Out New Brand Film Featuring Ayushmann Khurrana, while reinforcing Brand 'No Shortcuts' Philosophy
Apr 08, 2026
New Delhi [India], April 08: Red Chief, one of India's leading footwear brands, unveiled its new brand film and campaign featuring actor Ayushmann Khurrana at Hotel Le- Meridian in Delhi on 2nd April, marking the introduction of its new brand philosophy - 'No Shortcuts.' This campaign challenges the idea of shortcuts, reminding audiences that meaningful destinations demand time, courage, and resilience. The closing product showcase positions Red Chief not just as footwear, but as a reliable companion for every step of one's journey.
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