Reliance Digital Launches 'Baaptaa', a Father's Day Campaign Celebrating the Many Expressions of Fatherhood
Jun 20, 2026
Mumbai (Maharashtra) [India], June 20: Reliance Digital has launched 'Baaptaa', a Father's Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while "Maa ki Mamta" has long been a part of India's collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces 'Baaptaa' as a tribute to the many shades of fatherhood.
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