D2C Brand Phitku Comes On Board as Exclusive Personal Hygiene Partner for Much-Anticipated Mirzapur: The Movie, Unveils 'Phitku Ka Bhaukaal'
Sep 02, 2026
New Delhi [India], September 2: Phitku, the made-in-India personal care and hygiene brand, has come on board as the Exclusive Personal Hygiene Partner for the much-anticipated upcoming Mirzapur film, marking a strategic collaboration aimed at strengthening the brand's connect with India's growing male personal care audience. The exclusive partnership with the much-anticipated upcoming Mirzapur film puts Phitku in front of one of India's most dedicated male fan bases, with the launch of 'Phitku Ka Bhaukaal' Limited Edition featuring co-branded packaging and a new branded film starring Divyenndu and Abhishek Banerjee. Marking the partnership, Phitku has launched 'Phitku Ka Bhaukaal', Limited Edition, a co-branded packaging built around the world of Mirzapur.
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